Concept
Uhambo 8286 is a non-profit organization that provides business education and branding packages for small businesses in South Africa who affected by the lasting effects of apartheid.
South Africa Study Abroad
I worked as a design consultant alongside students from the Lindner College of Business to created branded collateral for several entrepreneurs.
Reach Ezweni Tyre and Auto Repairs
A family owned tire and auto repair shop founded in 2015. This business allows the owner, Ntombi Mkhumbuzi to support her four children and seven employees.
My team communicated with Ntombi using Whatsapp to learn about her business. This allowed us to then create a design brief and brand promise.
"We treat every customer like family with honesty, fairness, and quality service. There is nothing more important to us than keeping you safe on the road"
Creating a Mood Board
Used the brand promise to create three moodboards that represented the business. I presented each mood board to the client to explain what each concept would represent about her business.
Sketching Logo Concepts
Used the attributes of the approved mood board to create several different logo directions. Created logo concepts that represented the company name and their commitment to taking care of customers on the road.
Digital Iterations
Created digital iterations of the logo using three different concepts. I wanted to give the client a wide variety of options to represent her business
Final Logo
Creating Print Materials and Signage
<a href="https://yellowimages.com/psd-mockups?utm_source=free-item-attribution">PSD Mockups</a> on Yellow Images
