Uhambo 8286 is a non-profit organization that provides business education and branding for entrepreneurs in South Africa affected by the lasting effects of apartheid.
Reach Ezweni
A family owned tire and auto repair shop founded in 2015. This business allows the owner, Ntombi Mkhumbuzi to support her four children and seven employees.
My team communicated with Ntombi using Whatsapp to learn about her business. This allowed us to then create a design brief and brand promise.
"We treat every customer like family with honesty, fairness, and quality service. There is nothing more important to us than keeping you safe on the road"
Creating a Mood Board
Used the brand promise as blueprint to create three unique brand identities that represented the business. I presented each mood board to the client to explain what each concept would communicate to customers about her business.
Logo Concepts
Used the approved mood board to create different logos that represented the company and their commitment to taking care of customers on the road.
Digital Iterations
Created vector files from the different sketched. I wanted to give the client a variety of options that represented her business.
Final Logo
Print Materials and Signage
<a href="https://yellowimages.com/psd-mockups?utm_source=free-item-attribution">PSD Mockups</a> on Yellow Images
