Concept
To graphically interpret an assigned animal using fundamental elements of design
and communicate a set number of unique physical, behavioral, and personality traits.
and communicate a set number of unique physical, behavioral, and personality traits.
Research
Explored the physical and intangible traits of armadillos to identify key characteristics that would allow for an accurate representation of the species.
Creating Sketches
Created sketches to understand animal geometry and form. Explored several different behaviors to best represent the characteristics of the armadillo.
Digital Iterations
Used the concept sketches to experiment with different methods of showcasing the armadillo's unique form and characteristics.
Final
Branding Project
Create a complete brand identity centered around the animal mark.
Wanted to convey the unique characteristics the armadillo in a brand identity. Demonstrating its foraging nature and the way it uses its armor to protect from predators.
Creating Mood Boards
Used tools learned with Uhambo8286 to create a brand identity. I then used that to create different mood boards.
Logo Iterations
Final Logo
Advertising & Brand Representation
