Light the Night is an annual fundraising event and walk that brings the community together to support those affected by blood cancer.
Each year, UC Health activates a pedestrian bridge across the Ohio River to highlight the Cancer Center and engage with event participants .
As a graphic design intern, I was tasked with creating signage that would represent UC Health's brand on a pedestrian bridge that spans the final stretch of the walk.
Purpose
Create an inspiring and supportive experience that encourages community members to engage with the University of Cincinnati Cancer Center
Audience
Cancer patients, survivors, families, caregivers, and community members
Graphic Creation
Worked with Cancer Center marketers and designers to define the creative direction before creating graphics.
Banner Iteration
Created different banner layouts using brand guidelines
Final
Supporting the Event
As a design intern, I had the opportunity to support the team the day of the event. I helped set up, and worked with the team to create additional temporary signage for further connection.
