An annual Christian music festival held in Oshkosh, Wisconsin. Each year, the event brings together attendees from all over the country for a weekend of live music, speakers, and family-friendly activities centered around faith, community, and hope.
Research
Current Branding
The current festival branding lacks personality. It feels generic, lacking the hope, and community that the festival represents.
Logo Inspiration
To begin the design process I researched both contemporary and historical representations of the festivals core values.
Logo Iterations
Final Logo
Logo Mark
Word Mark
Developing a Brand Identity
Visual Inspiration
Final Brand Identity
Festival Touchpoints
Pins
Instagram Page
Festival Map
