An annual Christian music festival held in Oshkosh, Wisconsin. Each year, the event brings together attendees from all over the country for a weekend of live music, speakers, and family-friendly activities centered around faith, community, and hope.
Research
Current Branding
The current festival branding lacks personality. It feels generic, lacking the hope, and community that the festival represents.
Logo Inspiration
To begin the design process I researched both contemporary and historical representations of the festivals core values.
Build Community
Joy
Inspire Hope
Logo Iterations
Final Logo
Logo Mark
Word Mark
Developing a Brand Identity
Visual Inspiration
Color
Type
Primary Typeface
Secondary Typeface
Festival Touchpoints
Posters
Instagram Page
Festival Map
